Who is behind this
50 years of ad agency experience, distilled.
The best brand thinking has always been locked behind a price only large companies could pay. We think that is a distribution problem, not a talent problem.
Bart Cleveland
Aces Branding · Job Propulsion Lab
Forty years in brand development and marketing. The client work listed on acesbranding.com includes James Hardie Siding, The Ritz-Carlton, Coca-Cola and CNN. He founded the ACES relationship-development process and Job Propulsion Lab. The questionnaire you fill in is his discovery process, written down.
Axel Gimenez
AGBK
Most of his work is on the creative side of advertising: brand, animation and video, for over a decade. He is also technical, which is why there is a product at all: the work listed on agbk.nyc runs from audience experiences for American Idol to digital systems for Disney Parks & Resorts.
Bart Cleveland
Co-founder · The methodology
Axel Gimenez
Co-founder · The product
The spark
For people who refuse to be average.
You have rewritten the paragraph about your own company more times than you will admit. It is still not on your website. You have said no to work that was not worth your name on it. Good was never the target.
You have never been able to buy the thinking that turns that into something other people can repeat back to you. Not because you could not use it. Because it was priced for someone else.
So we built it. The same questions an agency asks, at a price you can decide on alone.
What we believe
Strategy before decoration
A logo is not a brand. What you stand for, who you serve and why it matters comes first. Everything visual is downstream of that decision.
Plain language, always
If a strategy needs a glossary, it will never get used. Ours is written so you can hand it to a freelancer on a Friday and see the work on Monday.
Price you can decide on alone
No proposals, no scoping calls, no negotiation. The price is on the site. You should be able to buy this without asking anyone's permission.
What comes out
Beliefs are cheap. Here is the deck.
Riverbend Cafe is an example business, not a client. Every deck is generated from your own answers, so no two look alike. See the whole deck, page by page.
Ready when you are.
$500, once. About forty minutes of your time.
Every deck is saved. If yours comes back wrong, email us and we re-run it free.