The discovery phase, done by Friday, from $400 a client.
You are not buying strategy. You are buying back the three weeks between winning the account and having something to present, at a cost that still leaves a retainer's worth of margin.
Discovery is the least profitable thing you do.
It is also the part you cannot skip. Workshops, stakeholder interviews, the deck that synthesises them: weeks of senior time, usually underquoted. And the client thinks they are getting it for free, because it happens before the real project starts.
Send the client the questionnaire. Forty minutes of their answers comes back as a complete strategy deck: positioning, audience, voice, what they will not do. Your strategist starts from a draft with evidence attached instead of from an empty document.
The thinking is yours to sell.
The deck downloads as a PowerPoint. The pages we render carry our mark in the header and the footer; take it off, drop the slides into your own template, and what you present carries your name. There is no per-client licence and no reason for your client to meet us. What you charge for it is between you and them.
We publish your cost. On purpose.
Our home page sells the same deck for $500. Our pricing page shows what five cost you. We will not hide either number from your client, and neither one undercuts you. Direct, they would get a questionnaire and a document. From you they get somebody who can read it, argue with it, and build the next six months out of it. That part was never the $400.
How agencies use it
One account, every client in it.
Win the pitch with it
Run a deck on the prospect before the pitch. Turning up with a strategy already drafted is a different meeting.
Bill it as discovery
$400 of cost inside a phase you already quote. The margin is the point; nobody is asking you to discount.
Keep clients separate
Every client is its own brand with its own deck and its own content. Nothing bleeds between accounts.
Pricing
Five clients, $2,000. No seats, no contract.
- Every brand gets its own complete strategy deck, yours to keep.
- 35 social content sessions with each brand. A session is five post ideas, written in that brand's voice.
- A brand's year of sessions starts when you create that brand, not when you pay, so brands you have not started yet are not burning a clock.
- Brand credits never expire. Buy five now, use the fifth next year.
- It is the content sessions inside a brand that run on a year, not the credit.
- Brand credits never expire, so buy five now and use the fifth next year
- A client's year of content sessions starts when you create their brand, not when you buy
- Need more than five at once? Buy another pack, or write to us